The Chat | Breast Cancer Now
TVC | RADIO | PRINT | DISPLAY | SOCIAL
We needed to get people talking more openly about breast cancer, so we created The Chat, the UK’s first WhatsApp drama series. The script was inspired by true stories from breast cancer patients and their loved ones, and was told through the messages, voice notes and videos of a friendship group, in which one of them is diagnosed with breast cancer. The Chat was a huge success for Breast Cancer Now and featured across broadcast media, including BBC Radio 4’s Women’s Hour, plus it picked up two Cannes Lions, two Kinsale Sharks and a Campaign Big award, amongst others.
AWARDS
Cannes Lions - Mobile - Silver
Cannes Lions - PR - Bronze
Cannes Lions - 6 shortlists across Entertainment, Experience, Health & Wellness, Media, Mobile and PR
Campaign Big - Charity - Winner
Campaign Big - 4 shortlists for Creative and Media Excellence, making it one of the most shortlisted campaigns for 2023.
Kinsale Sharks - Ambient/Non-traditional and PR - Gold
Kinsale Sharks - Digital - Gold
London International Awards (LIA) - Mobile Advertising - Silver
London International Awards (LIA) - Social Media Platforms - Silver