Party on Samsung Street | Samsung
INSTAGRAM | DOOH
In order to mark the start of a New Year and appeal to Millennial and Gen Z audiences on Instagram, we created a grid takeover in the run-up to New Year’s Eve. Each post consisted of an animated vignette representing different Millennial and Gen Z subcultures, ultimately bringing everyone together via Samsung devices, for the big night. The final film also ran on Samsung’s DOOH sites in Piccadilly Circus, Times Square and Duomo di Milano.
Animated by: Animade