Iceland Academy | Inspired by Iceland
SOCIAL | PR
In February 2016 we launched the Iceland Academy for Iceland’s tourism board, Inspired by Iceland. The Academy consisted of a series of videos that taught visitors of Iceland how best to respect its beautiful nature and local customs. As part of the campaign, we ran a competition to find Iceland Academy’s Student of the Year.
Everyone who participated in watching the videos and completing the Iceland Academy course was entered into a prize draw to win a trip to Iceland. I accompanied the winner, Antonella, on her tour of Iceland, acting as her host along with the Iceland Academy teachers and overseeing the shoot of the Iceland Academy Student of the Year film.