Future Gen House | Samsung Global
SOCIAL | DIGITAL
Samsung wanted to start creating advocates of the brand from a younger age, and were looking for new ways to share their entire product portfolio with a Gen Z audience. We created the Future Gen House, a series of TikTok houses powered by Samsung SmartThings technology. We worked with young Samsung employees, university students and TikTok creators to produce content that not only appealed to Gen Z audiences, but helped Samsung demonstrate the incredible capability of their devices, from their mobile phones right through to their AI-powered washing machines, enabling us to raise awarenss of the entire Samsung range to a new audience.