Real talk | Breast Cancer Now
TVC | RADIO | PRINT | DISPLAY | SOCIAL


Breast Cancer Now, the UK’s leading breast cancer charity, needed to find a new way to talk about breast cancer in order to create awareness and broader recognition for the work they do in supporting those going through it.

This TV spot aimed to open up the conversation about breast cancer and invited those experiencing it to find spaces in which they could talk honestly about what they’re going through and how they’re feeling.

AWARDS
Creative Circle - Best broadcast/terrestrial TV 61 seconds or over - Bronze

Smiley Charity Film Awards - £20-50m - Silver

D&AD - Casting/Performance - Shortlist

British Arrows - Craft - Shortlist
BIANCA EGLINTON, CREATIVE DIRECTOR, biancareglinton@gmail.com