Samsung Unlocked Live | Samsung
YOUTUBE LIVE
Samsung were looking for a way to get younger generations excited about their entire range of products, including more domestic items such as vacuum cleaners, that wouldn’t normally appeal to a Gen Z market. We created Samsung Unlocked Live, a livestreamed escape room powered by Samsung technology. We invited influencers to solve the puzzles against the clock, streamed live on YouTube and unlock exclusive discounts for viewers to purchase the featured products along the way.