Brand Sounds | Samsung Global
TIKTOK | INSTAGRAM


Samsung were creating a new brand sound for the summer, which would be added to their devices and they came to us with a challenge: How do we launch the sound in a way that feels appealing, playful and contemporary? We decided it was best to work with influencers in order to create platform native videos that injected the sound into social media culture. We asked them to create videos which demonstrated what summer means to them and set their creations to the new brand sound, which became an original sound on TikTok for users to add to their own videos.








BIANCA EGLINTON, CREATIVE DIRECTOR, biancareglinton@gmail.com