https://biancaeglinton.com Bianca Eglinton Creative Portfolio Thu, 31 Aug 2023 11:29:07 +0000 https://biancaeglinton.com en https://biancaeglinton.com/Home Wed, 27 Jul 2022 06:49:33 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Home Bianca Eglinton Creative Director at McCann Content Studios. Previously seen at BMB, VCCP and The Brooklyn Brothers. I make words do nice things. https://biancaeglinton.com/The-Chat Thu, 31 Aug 2023 10:23:51 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/The-Chat The Chat | Breast Cancer NowTVC | RADIO | PRINT | DISPLAY | SOCIAL We needed to get people talking more openly about breast cancer, so we created The Chat, the UK’s first WhatsApp drama series. The script was inspired by true stories from breast cancer patients and their loved ones, and was told through the messages, voice notes and videos of a friendship group, in which one of them is diagnosed with breast cancer. The Chat was a huge success for Breast Cancer Now and featured across broadcast media, including BBC Radio 4’s Women’s Hour, plus it picked up two Cannes Lions, two Kinsale Sharks and a Campaign Big award, amongst others. AWARDS Cannes Lions - Mobile - Silver Cannes Lions - PR - Bronze Cannes Lions - 6 shortlists across Entertainment, Experience, Health &amp; Wellness, Media, Mobile and PR Campaign Big - Charity - Winner Campaign Big - 4 shortlists for Creative and Media Excellence, making it one of the most shortlisted campaigns for 2023. Kinsale Sharks - Ambient/Non-traditional and PR - Gold Kinsale Sharks - Digital - Gold London International Awards (LIA) - Mobile Advertising - SilverLondon International Awards (LIA) - Social Media Platforms - Silver https://biancaeglinton.com/Real-Talk-TVC Tue, 11 Oct 2022 12:37:45 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Real-Talk-TVC Real talk&nbsp;| Breast Cancer NowTVC | RADIO | PRINT | DISPLAY | SOCIAL Breast Cancer Now, the UK’s leading breast cancer charity, needed to find a new way to talk about breast cancer in order to create awareness and broader recognition for the work they do in supporting those going through it. This TV spot aimed to open up the conversation about breast cancer and invited those experiencing it to find spaces in which they could talk honestly about what they’re going through and how they’re feeling. AWARDS Creative Circle - Best broadcast/terrestrial TV 61 seconds or over - Bronze Smiley Charity Film Awards - £20-50m - Silver D&amp;AD - Casting/Performance - Shortlist British Arrows - Craft - Shortlist https://biancaeglinton.com/Real-Talk-Print Thu, 31 Aug 2023 11:29:07 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Real-Talk-Print Real Talk Print | Breast Cancer Now PRINT | DISPLAY | SOCIALAs an extension of the Real Talk TVC for Breast Cancer Now, we wanted to continue opening up conversations around breast cancer with a campaign for print, display and social. Featuring real people with primary and secondary breast cancer, we adopted a duotone approach that showed how the things people say when dealing with breast cancer, to satisfy those around them, often differ from how they’re really feeling. <img width="10333" height="14608" width_o="10333" height_o="14608" data-src="https://freight.cargo.site/t/original/i/e1bb55eb2acca1aadc8f7739739fa4a38267f0370bf741cbf80486a47a9c1cc1/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE.jpg" data-mid="189392081" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/e1bb55eb2acca1aadc8f7739739fa4a38267f0370bf741cbf80486a47a9c1cc1/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE.jpg" />&nbsp; &nbsp; <img width="10333" height="14608" width_o="10333" height_o="14608" data-src="https://freight.cargo.site/t/original/i/014ea71f68c322ca4d03d2c267c6daa9530edb71733018e8b4b07e696f037257/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE4.jpg" data-mid="189392116" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/014ea71f68c322ca4d03d2c267c6daa9530edb71733018e8b4b07e696f037257/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE4.jpg" /> &nbsp;<img width="10333" height="14608" width_o="10333" height_o="14608" data-src="https://freight.cargo.site/t/original/i/69d674a03a9cdce7d9bb3c4a25d03babf5f2968d4db22ad09783ba2728df27e5/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE3.jpg" data-mid="189392152" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/69d674a03a9cdce7d9bb3c4a25d03babf5f2968d4db22ad09783ba2728df27e5/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE3.jpg" />&nbsp; &nbsp; <img width="10333" height="14608" width_o="10333" height_o="14608" data-src="https://freight.cargo.site/t/original/i/e4f5fd28080a608eaca897642f7659d4f0d50c4b56eb6ae556b45537c5d8cadf/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE2.jpg" data-mid="189392156" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/e4f5fd28080a608eaca897642f7659d4f0d50c4b56eb6ae556b45537c5d8cadf/00XXXX_BCN_SPRING_CREATIVE_FULL_PAGE2.jpg" /> https://biancaeglinton.com/Future-Gen-House Mon, 31 Jul 2023 15:20:06 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Future-Gen-House Future Gen House&nbsp;| Samsung GlobalSOCIAL | DIGITAL Samsung wanted to start creating advocates of the brand from a younger age, and were looking for new ways to share their entire product portfolio with a Gen Z audience. We created the Future Gen House, a series of TikTok houses powered by Samsung SmartThings technology. We worked with young Samsung employees, university students and TikTok creators to produce content that not only appealed to Gen Z audiences, but helped Samsung demonstrate the incredible capability of their devices, from their mobile phones right through to their AI-powered washing machines, enabling us to raise awarenss of the entire Samsung range to a new audience. https://biancaeglinton.com/We-ll-work-it-out-together Wed, 27 Jul 2022 06:49:34 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/We-ll-work-it-out-together We’ll work it out, together | LinkedInTVC During the Covid pandemic in 2020, LinkedIn wanted to demonstrate how building your community on their platform could help people cope with a changing and uncertain work landscape. This spot was shot remotely during lockdown, with three different DoPs, in their own homes, who were able to “bubble up” with cast members and showcased a new professional world in which LinkedIn became the vehicle for job hunting, networking and socialising. https://biancaeglinton.com/Restart Wed, 27 Jul 2022 06:49:35 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Restart Restart | Samsung GlobalINSTAGRAM | DOOH In summer 2021, we started to dream about the things we were all looking forward to doing again post-lockdown, with a series of charming animations created for Samung’s Instagram page and DOOH sites in Piccadilly Circus, Times Square and Duomo di Milano. https://biancaeglinton.com/Party-on-Samsung-Street Tue, 25 Oct 2022 14:16:17 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Party-on-Samsung-Street Party on Samsung Street | SamsungINSTAGRAM | DOOH In order to mark the start of a New Year and appeal to Millennial and Gen Z audiences on Instagram, we created a grid takeover in the run-up to New Year’s Eve. Each post consisted of an animated vignette representing different Millennial and Gen Z subcultures, ultimately bringing everyone together via Samsung devices, for the big night. The final film also ran on Samsung’s DOOH sites in Piccadilly Circus, Times Square and Duomo di Milano. Animated by: Animade https://biancaeglinton.com/Brand-Sounds Thu, 20 Oct 2022 09:51:00 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Brand-Sounds Brand Sounds | Samsung GlobalTIKTOK | INSTAGRAM Samsung were creating a new brand sound for the summer, which would be added to their devices and they came to us with a challenge: How do we launch the sound in a way that feels appealing, playful and contemporary? We decided it was best to work with influencers in order to create platform native videos that injected the sound into social media culture. We asked them to create videos which demonstrated what summer means to them and set their creations to the new brand sound, which became an original sound on TikTok for users to add to their own videos. https://biancaeglinton.com/Always-On-Instagram Wed, 27 Jul 2022 10:39:59 +0000 Bianca Eglinton Creative Portfolio https://biancaeglinton.com/Always-On-Instagram Always On Instagram | SamsungINSTAGRAM | DOOH I was responsible for launching and running a human-driven brand platform for Samsung Global on Instagram, including campaign, always on and reactive content, plus creative direction and oversight of the brand’s social visual identity. These are a few of the best bits from my time running this channel.